Visitors had been coming to Bath since Roman times to take the mineral waters for their health, when the 28-year-old Richard Nash arrived in about 1703. By 1706 "Beau" Nash had become the city's Master of Ceremonies and within a decade had transformed Bath into the resort of choice not just for the rich, but for the whole of "polite society". He did this by laying down a code of behavior - his famous "Rules". These encouraged sociability between the growing gentry class and the aristocratic elite, who had traditionally kept themselves apart from the rest of society. Nash forbade hard drinking and the wearing of swords, which often led to duels. He also set out a common dress code and rules of etiquette that made the less fashionably minded feel at home. Nash was so successful that the population rose from 3,000 in 1700 to 35,000 a century later, greatly swelled by visitors during the Bath season, which ran from October to early June.
I. That a visit of ceremony at coming to Bath, and another at going away, is all that is expected or desired by ladies of quality and fashion - except impertinents.II. That ladies coming to the ball appoint a time for their footmen's coming to wait on them home, to prevent disturbances and inconveniences to themselves and others.
III. That gentlemen of fashion never appearing in a morning before the ladies in gowns and caps, shew breeding and respect.
IV. That no person take it ill that any one goes to another's play or breakfast, and not to theirís - except captious by nature.
V. That no gentleman give his tickets for the balls to any but gentlewomen - N.B. Unless he has none of his acquaintance.
VI. That gentlemen crowding before ladies at the ball, shew ill-manners; and that none do so for the future- except such as respect nobody but themselves.
VII. That no gentlemen of lady take it ill that another dances before them - except such as have no pretence to dance at all.
VIII. That the elder ladies and children be contented with a second bench at the ball, as being past or not come to perfection.
IX. That the younger ladies take notice how many eyes observe them - N.B. This does not extend to the Have-at-Alls.
X. That all whispers of lies and scandal be taken for their authors.
XI. That all repeaters of such lies and scandal be shunned by all company - except such as have been guilty of the same crime.
N.B. Several men of no character, old women and young ones of questioned reputation, are great authors of lies in the place, being of the sect of Levellers.
"Beau" Nash, 1742
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At nine the dancers moved to the Tea Room for refreshment. The entertainment continued with further country dances till 11, when the evening ended.
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